By Heather Campbell >> John Lewis Christmas adverts have become such a hit that the 2012 commercial had its own trailer on Channel 4 before it was first aired. Wow – an advert for an advert – that’s something! I like the ad even though it’s a bit schmaltzy. And its popularity highlights that, even in the hard-bitten 21st century when cynicism so often seems to rule, at heart we’re a tender lot. So, as well as reminding you to pop to ...
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