Two people are given identical painkillers. One is told that the painkiller has been proven to reduce pain for patients. The other is informed that it can increase pain in certain cases. Guess who experiences a reduction in pain? Of course, it’s person number 1, while the unfortunate individual who’s told that it may increase pain is far more likely to find their problem does not go away. And the same results are found when the tablet isn’t a painkiller ...
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