‘How do you know if you’ve got the right strategy?’ asked the MBA student ‘When you find out whether or not it worked.’ replied the Strategy expert.The group laughed. ‘I’m not joking’ replied the expert. ‘Strategy is about the future, and the future tends to throw curveballs.’ I was one of the MBA students whose laughter was cut short and that brief exchange has always stuck with me. I’ve shared it with CEOs and Directors when discussing strategy over the years and ...
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